MEDIA, CULTURE AND CREATIVE ARTS 科廷 assignment 代写

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  •  MEDIA, CULTURE AND CREATIVE ARTS 科廷 assignment 代写

     
    CURTIN UNIVERSITY OF TECHNOLOGY
    SCHOOL OF MEDIA, CULTURE AND CREATIVE
    ARTS
    ASSIGNMENT COVER SHEET
    To be attached to all assignments
    (ALL SECTIONS MUST BE COMPLETED)
    STUDENT NAME: Logan Griffiths
    STUDENT ID: 18260180
    UNIT NAME AND NUMBER: Research Methods in Media Culture and Creative Arts,
    AUVS5002
    DUE DATE: Sunday 23 rd August 2015
    WORD COUNT: 1240
    TUTORIAL DAY AND TIME: Tuesday 9am
    TUTOR’S NAME : Thor Kerr
    IT IS ESSENTIAL THAT YOUR TUTOR’S NAME IS ON ALL SUBMITTED ASSIGNMENTS
    DECLARATION:
    I declare that I have retained a copy of this assignment.
    I have read and understood Curtin University policies on
    Plagiarism and Copyright and declare that this assignment
    complies with these policies.
    I declare that this assignment is my own work and has not been
    submitted previously in any form for assessment.
    Signature: Logan Griffiths
    Date: 23/8/2015
    2
    My Research Topic
    The digital age has allowed the self-production, digitisation and possession of
    countless pieces of information to countless people around the globe. It should not
    surprise the reader that the industry of non-traditional publishing had lodged itself
    into the global book market well before the arrival of Amazon Author and iBooks 1 .
    The capacity to share and absorb information is infinite. This is why I have chosen the
    research topic of non-traditional publishing for my Masters Project.
    Background in Discipline
    I completed my Bachelor’s Degree in Communication Studies and English at the
    University of Western Australia between 2011 and 2014. During that time, I
    completed a number of units that focused on modern communication and literature
    theory. I developed an interest in (what seems to be) the endless possibilities of social
    media and the way online users consume. I completed a core unit called “Case Studies
    in Communication” run by Dr Rob Cover. The final assessment included an in-depth
    case study, which is where I discovered the “prosumer.” My case study, “Digital
    Business: Learning from the Prosumer” focused on the increasingly popular
    “combination of production and consumption” in digital media (Toffler, 1980 in
    Ritzer, Dean & Jurgenson, 2012, p.379). The digital prosumer “is what defines much
    of the Internet” and ranges from YouTube content creators to anonymous Fan Fiction
    writers; essentially a person who creates what they consume (Ritzer, Dean &
    Jurgenson, 2012, p.385). My research on the prosumer gradually lead to a discovery
    of the self-publisher, online publishing, royalty free publishing and eBooks (Bradley,
    Fulton, Helm & Pittner, 2011, p.2). According to Jana Bradley, many authors have
    turned to these forms of non-traditional publishing as a way to have more control over
    their creative work (Bradley, Fulton, Helm & Pittner, 2011, p.4). Now that I am
    involved in the Master of Media and Communication I have been exposed to further
    information on non-traditional publishing in units such as “Advanced Editing and
    Publishing” and “Writing for Research and Professional Contexts.” I believe that my
    1 Bill Hornadge’s How to Publish Your Own Book (1983) is one of many examples.
    3
    previous and current studies have immensely shaped my interest in the both the
    traditional and non-traditional publishing industry.
    Work Experience
    My interest in the publishing industry spiked when I completed an internship at UWA
    Publishing in early 2014. During my placement I shot and produced two book trailers
    and assisted at book launches. This placement allowed me to understand the growing
    trends and changes in non-traditional publishing marketing methods. I believe that
    this internship was a crucial deciding factor of my decision to complete a Post
    Graduate degree. The internship highlighted the competitiveness of the Australian
    traditional and non-tractional publishing industry, as well as its exclusivity.
    Broader Context
    Bradley highlighted that, “the Bowker… annual statistics on book publishing for
    2010… revealed startling news. The output of non-traditional titles was eight times as
    great as the number of mainstream published books” (Bowker, 2011 in Bradley,
    Fulton, Helm & Pittner, 2011, p.1). These statistics show that the increased market
    value of non-traditional books is a massive factor of international book consumption
    and activity. On a production level, non-traditional books that are self-published or
    produced only as eBooks are undeniably cheaper than print books 2 . It seems that,
    culturally, there is a growing interest in authors to self publish. Much like the
    prosumer, writers are working hard to produce content that they enjoy, regardless of
    mainstream publishing. Grace, an Internet blogger at howibecametexan.com, speaks
    freely on her YouTube channel about her experience with self-publishing her Texan
    in Tokyo series (Buchele Mineta, 2015) (Amazon.com, 2015). Grace’s niche target
    audience is unlikely to draw a mainstream audience. The countless self-publishing
    services available enable young writers like Grace to take baby steps into the
    publishing industry and reveal their work to a potentially expanding audience.
    Interest in Non-Traditional Publishing
    My interests in the publishing industry spurs mostly from my passion for reading and
    story telling. As a passionate reader of both print and online, well-known and
    2 Amazon claims that eBooks are cheaper not only because there is no print production cost,
    but also because it increases sales (Tech Hive, 2014).
    4
    unknown authors, I have inevitably been drawing closer to an overarching question
    regarding the increasing influence and popularity of non-traditional publishing. I find
    today’s book marketing methods striking which can been seen on online book stores,
    such as iBooks, which promotes a free weekly “Book of the Week” to download 3
    (Apple Inc., 2015).
    The principle step in this Masters Project journey is, simply, to begin. Conducting a
    vast literature review on the topic of non-traditional publishing appears to be the most
    logical step. Weerakkody cautions students to critically analyse literature with an
    understanding of the historical, social and cultural context of the source (Weerakkody,
    2009, p.43). While conducting any form of research, Wayne Booth suggests that one
    should “be amiably sceptical of most of the research” a student reads (Booth, Colomb
    & Williams, 1995, p.11). With these words of caution, I maintain belief that a
    concrete beginning to my Master Project is through literature reviews. Having a vast
    pool of sources will enable the development of a focused set of variables worth
    investigating in my Masters Project.
    Ultimately, I hope that my Masters Project will provide me with the current
    knowledge and skills to confidently step forth into the Australian or International
    publishing industry, whether this be in a traditional or non-traditional publishing field.
    I believe it is important for me to investigate non-traditional publishing as it becomes
    increasingly popular and essential to understand. I expect my project to provide
    professionals in the publishing industry a document on the topic of non-traditional
    publishing that they can “explore, expands, combine and understand… more fully”
    (Booth, Colomb & Williams, 1995, p.15). I am positive that my Masters Project will
    shed light on the social, marketing and industrial trends of non-traditional publishing
    and hopefully benefit my future employers.
    3 Further articles suggest that 80% of the iBooks Romance section is “indie publishers” and
    that “free books have 91x more downloads” than print (The Creative Penn, 2013) (Alliance of
    Independent Authors, 2014).
    5
    Reference List
    Alliance of Independent Authors. (2014, July 4). How to sell your books via the
    iBooks store | Self-Publishing Advice for Writers. Retrieved from
    http://www.selfpublishingadvice.org/publishing-how-to-get-self-published-
    books-featured-on-ibooks/
    Amazon.com  Inc.  (2015).  Author  Central.  Retrieved  from
    https://authorcentral.amazon.com/
    Amazon.com Inc. (2015). Confessions of a Texan in Tokyo. Retrieved from
    http://www.amazon.com/Confessions-Texan-
    Tokyo/dp/0990773612/ref=pd_bxgy_14_img_z
    Apple  Inc.  (2015).  Apple  -  iBooks  Author.  Retrieved  from

     MEDIA, CULTURE AND CREATIVE ARTS 科廷 assignment 代写
    http://www.apple.com/ibooks-author/
    Booth, W., Colomb, G., & Williams, J. (1995). The Craft of Research.
    Bradley, J., Fulton, B., Helm, M., & Pittner, K. (2011). Non-traditional book
    publishing.  First  Monday,  16(8),  1-19.  Retrieved  from
    http://www.journals.uic.edu/ojs/index.php/fm/rt/printerFriendly/3353/3030
    Buchele Mineta, G. (2015, April 28). How I Self-Published my Comic Books (and
    you  can  too!)  [Video  file].  Retrieved  from
    https://www.youtube.com/watch?v=o-u6LSgRxPk
    Hornadge, B. (1983). How to Publish Your Own Book: A Complete Guide to Self-
    Publishing in Australia (1st ed.). New South Wales, Australia: Review
    Publications Pty Ltd.
    Ritzer, G., Dean, P., & Jurgenson, N. (2012). The Coming of Age of the Prosumer.
    American  Behavioral  Scientist,  56(4),  379-398.
    doi:10.1177/0002764211429368
    Tech Hive. (2014, July 30). Amazon says cheaper e-books are better for everyone in
    latest  Hachette  war  salvo  |  TechHive.  Retrieved  from
    http://www.techhive.com/article/2459148/amazon-says-cheaper-e-books-are-
    better-for-everyone-in-latest-hachette-war-salvo.html
    The Creative Penn. (2013, October 14). Publishing And Marketing Tips For The
    Apple iBookstore With Mark Coker From Smashwords | The Creative Penn.
    Retrieved  from  http://www.thecreativepenn.com/2013/10/14/apple-
    ibookstore-tips/
    Weerakkody, N. (2009). Research Methods for Media and Communication.
     MEDIA, CULTURE AND CREATIVE ARTS 科廷 assignment 代写