代写 BUS105 Introduction to Marketing assignment

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  • 代写 BUS105  Introduction to Marketing assignment

     
    Code: BUS105
    Title: Introduction to Marketing
    Faculty of Arts and Business
    School of Business
    Teaching Session: Semester 1
    Year: 2016
    Course Coordinator: Dr David Fleischman
    Office: K2.23
    Telephone: +61 7 5430 1216
    Email: dfleish@usc.edu.au
    Consultation Times: As notified on blackboard
    1. What is this course about?
    1.1 Course description
    The course provides you with an introduction to the marketing function in organisations. You will develop
    an understanding of marketing, how to identify and analyse marketing opportunities, develop strategic
    marketing plans, undertake marketing research, select target markets, and forecast demand for products.
    To do this, you will understand the importance of the marketing mix, including aspects of product design,
    pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of
    organisations with a focus on sustainability.
    1.2 Course content
    •  Understanding Marketing
    •  Marketing Environment
    •  Marketing Information and Research
    •  Consumer and organisational Behaviour
    •  Target Marketing Strategies
    •  Product – Goods
    •  Product - Services
    •  Relationship Marketing
    •  Price
    •  Integrated Marketing Communications
    •  Place/Distribution
    •  Marketing Strategy
    •  Global Marketing
    •  Ethics and Regulations in Marketing
    2.  Unit value
    12 units
    Page 2
    Course Outline: BUS105 Introduction to Marketing
    3. How does this course contribute to my learning?
    Specific Learning Outcomes
    On successful completion of this
    course you should be able to:
    Assessment Tasks
    You will be assessed on the
    learning outcome in task/s:
    Graduate Qualities
    Completing these tasks
    successfully will contribute to
    you becoming:
    Comprehend, identify, describe,
    explain, and apply marketing theory
    and concepts.
    1 and 2  Knowledgeable.
    Present a professional quality
    presentation that demonstrates the
    ability to connect marketing theory
    and practice to real world marketing
    initiatives.
    2  Empowered.
    Develop a marketing report based on
    relevant theory and concepts via
    critically gathering, interpreting,
    analysing and evaluating relevant
    data and research.
    3  Creative and critical thinkers.
    Creatively arriving at innovative
    marketing solutions that suggest an
    understanding of sustainable
    practices related to marketing.
    3  Creative and critical thinkers
    Sustainability-focused
    4. Am I eligible to enrol in this course?
    Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co-
    requisites and anti-requisites”
    4.1 Enrolment restrictions
    Nil
    代写 BUS105  Introduction to Marketing assignment
    4.2 Pre-requisites
    Nil
    4.3 Co-requisites
    Nil
    4.4 Anti-requisites
    Nil
    4.5 Specific assumed prior knowledge and skills
    N/A
    5.  How am I going to be assessed?
    5.1 Grading scale
    Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
    Page 3
    Course Outline: BUS105 Introduction to Marketing
    5.2 Assessment tasks
    Task
    No.
    Assessment
    Tasks
    Individual or
    Group
    Weighting
    %
    What is the
    duration /
    length?
    When
    should I
    submit?
    Where should
    I submit it?
    1  Concepts Test Individual  25%  2 hours  Week 5 In lecture
    2  Innovative
    Marketing
    Highlight
    Digital
    Presentation
    Groups 30%  Approx 10
    minutes
    Week 9 SafeAssign via
    Blackboard
    3  Marketing
    Report
    Individual or
    Groups up to 3
    45%  2700 words  Week 13 SafeAssign via
    Blackboard
    Assessment Task 1: Concepts test
    Goal: The purpose of this assessment is to enable you to demonstrate your comprehension
    and knowledge of the marketing theory and concepts covered in teaching weeks 1 – 4.
    Product: Multiple choice and short answer
    Format:  This is an individual assessment conducted in week 5. You will have 2 hours to complete
    the test in normal lecture time.
    Criteria Demonstrate a depth of knowledge of marketing theory and concepts.
    Generic skill assessed  Skill assessment level
    Problem solving  Introductory
    Assessment Task 2: Innovative Marketing Highlight Presentation
    Goal: In the marketing profession (and any business profession), presentation, teamwork and
    interpersonal skills and are essential for communicating ideas. For this assessment,
    groups will make an interesting, engaging and creative presentation on an innovative
    marketing highlight and demonstrate its application of relevant marketing theory and
    concepts, using a digital platform (e.g. Presi, MovieMaker, YouTube, Vimeo, iMovie,
    etc). The highlight of the presentation should focus on something new and innovative in
    marketing. This could be a new product, a new promotional campaign, a new retailing
    format, an interesting article exploring a new idea in marketing, a new marketing
    website, etc. Groups will discuss why/how the highlight is innovative and what theories
    and concepts from the course underpin the highlight. To demonstrate teamwork,
    groups will also be required to submit a project timeline that outlines, for example, the
    roles, tasks and timeframe for planning, coordinating and creating their presentation.
    Product: Group presentation
    Format:  Groups of 2-4 are required to submit an approximate 10 minute presentation any time
    during week 9, via a web hyperlink embedded into a document submitted to
    Blackboard. Further detail will be provided on Blackboard. Each group will typically
    receive one mark for all members.
    Criteria You will be assessed in terms of the following:
    •  Clear description of the marketing highlight and articulation of why it is
    considered to be innovative
    •  Demonstrated knowledge and application of relevant marketing theory and
    concepts reflected in your chosen highlight
    •  Developing and adhering to project management timeline
    Page 4
    Course Outline: BUS105 Introduction to Marketing
    •  Demonstrated effective presentation skills
    Generic skill assessed  Skill assessment level
    Communication  Introductory
    Collaboration  Introductory
    Assessment Task 3: Marketing report
    Goal: The aim of this assessment is to allow you to utilise your knowledge of the marketing
    theory and concepts you have accumulated over the course, by developing a report that
    analyses and evaluates the marketing of a product (in the form of a physical good from
    product categories to be decided at the beginning of the semester (choose a
    manufacturer not a retailer)). You must be able to provide an ad for your product,
    preferably in some form of a current print (eg magazine, digital via the internet) for the
    product. Based on the report findings, you will provide two recommendations to help
    improve the marketing strategy for your product, one of which must focus on enhancing
    the CSR/sustainability of marketing your product.
    Product: Marketing Report of 2700 words
    Format:  You have the option of completing the report as an individual or in groups of up to
    three. You must select a product in the form of a tangible good from product categories
    to be determined at the beginning of the semester. The assignment must be presented
    in the specified report format. Guidance on content and format can be found on
    Blackboard.
    Criteria •  Accurate identification of a product and discussion of company background,
    environmental analysis and main target market(s) of the product
    •  Demonstration of a comprehensive knowledge of marketing mix theory and
    concepts and ability to apply that knowledge through a comprehensive, critical
    and insightful evaluation.
    •  Creative application of key marketing theory and concepts for articulating
    feasible recommendations, one of which focuses on improving CSR/sustainable
    aspects of the product’s marketing.
    •  Excellence in written communications skills by presenting an error-free, well
    written and correctly formatted written report using the guidelines provided in
    Summers and Smith (2014) Communication Skills Handbook.
    Generic skill assessed  Skill assessment level
    Communication  Introductory
    Information literacy  Introductory
    5.3  Additional assessment requirements
    Presentation guidelines and report format specifications for Written Assignments and guide can be found
    on Blackboard.
    SafeAssign
    In order to minimise incidents of plagiarism and collusion, this course may require that some of its
    assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
    be made between your submitted assessment item and all other work that SafeAssign has access to. If
    required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
    Page 5
    Course Outline: BUS105 Introduction to Marketing
    Eligibility for Supplementary Assessment
    Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
    a) The final mark is in the percentage range 47% to 49.4%
    b) The course is graded using the Standard Grading scale
    c) You have not failed an assessment task in the course due to academic misconduct
    5.4  Submission penalties
    Late submission of assessment tasks will be penalised at the following maximum rate:
    •  5% (of the assessment task’s identified value) per day for the first two days from the date identified
    as the due date for the assessment task.
    •  10% (of the assessment task’s identified value) for the third day
    •  20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
    including seven days from the date identified as the due date for the assessment task.
    •  A result of zero is awarded for an assessment task submitted after seven days from the date
    identified as the due date for the assessment task.
    Weekdays and weekends are included in the calculation of days late. To request an extension you must
    contact your course coordinator to negotiate an outcome.
    6. How is the course offered?
    6.1 Directed study hours
    On campus Lecture: 2 hours per week
    On campus Tutorial: 1 hour per week
    6.2 Teaching semester/session(s) offered
    Semester 1
    Semester 2
    6.3  Course activities
    Teaching
    Week /
    Module
    What key concepts/content will I
    learn?
    What activities will I engage in to learn the
    concepts/content?
    Directed Study
    Activities
    Independent Study
    Activities
    1  Understanding Marketing  Lecture and Tutorial  Textbook Chapter 1
    2  Marketing Environment
    Marketing Information and Research
    Lecture and Tutorial  Text book Chapter 2
    (56-62) & Chapter 4
    Tutorial Workbook
    3  Consumer and Organisational
    Behaviour
    Lecture and Tutorial Text book Chapters 5
    and 6
    Tutorial Workbook

    代写 BUS105  Introduction to Marketing assignment
    4
    Friday,
    25 th March
    Good Friday
    Public
    Holiday
    Target Marketing Strategies  Lecture and Tutorial Textbook Chapter 7
    Tutorial Workbook
    Mid Semester Break
    5  Concepts Test (Assessment Task 1a)  Lecture and Tutorial Tutorial Workbook
    6  Product – Goods  Lecture and Tutorial Textbook Chapter 8
    Tutorial Workbook
    Page 6
    Course Outline: BUS105 Introduction to Marketing
    7  Product - Services
    Relationship Marketing
    Lecture and Tutorial Textbook Chapter 9
    Tutorial Workbook
    8
    Monday,
    25 th April
    Anzac Day
    Public
    Holiday
    Price  Lecture and Tutorial Textbook Chapter 10
    Tutorial Workbook
    9
    Monday, 2 nd
    May
    Labour Day
    Public
    Holiday
    Integrated Marketing
    Communications
    Lecture and Tutorial Textbook Chapters 11,
    12 & 13
    Tutorial Workbook
    10
    Place/Distribution  Lecture and Tutorial Textbook Chapter 14
    Tutorial Workbook
    11  Marketing Strategy
    Global Marketing
    Lecture and Tutorial Textbook Chapter 2
    (pp. 44-55 and 62-67)
    & Chapter 3
    Tutorial Workbook
    12  Ethics and Regulations in Marketing Lecture and Tutorial  Textbook Chapter 13
    from Solomon et al.,
    2011 (Refer to PDF on
    Blackboard)
    Tutorial Workbook
    13  Task 3 Workshop/Review
    Study Period
    Central Examination Period
    End of Semester Break
    Please note that the course activities may be subject to variation.
    7. What resources do I need to undertake this course?
    7.1 Prescribed text(s)
    Please note that you need to have regular access to the resource(s) listed below:
    Author  Year  Title  Publisher
    Solomon MR, Hughes A,
    Chitty B, Marshall GW and
    Stuart EW
    2014, 3rd edn  Marketing: Real
    People, Real Choices
    Pearson Education, Frenchs
    Forest
    Summers, J and Smith, B 2014, 4th edn  Communication Skills
    Handbook
    John Wiley and Sons, Milton
    There are many other texts on Introductory Marketing and on the Marketing discipline in general. Whilst
    you are not expected to purchase any texts other than the above, it is a good idea to complement the
    prescribed textbook with wider reading.
    7.2  Required and recommended readings
    Lists of required and recommended readings may be found for this course on its Blackboard site. These
    materials/readings will assist you in preparing for tutorials and assignments, and will provide further
    information regarding particular aspects of your course.
    Page 7
    Course Outline: BUS105 Introduction to Marketing
    7.3  Specific requirements
    N/A
    7.4 Risk management
    There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
    Health and Safety policies and procedures applicable within campus areas.
    8.  How can I obtain help with my studies?
    In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
    provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
    drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
    StudentLifeandLearning@usc.edu.au
    9.  Links to relevant University policies and procedures
    For more information on Academic Learning & Teaching categories including:
    •  Assessment: Courses and Coursework Programs
    •  Review of Assessment and Final Grades
    •  Supplementary Assessment
    •  Administration of Central Examinations
    •  Deferred Examinations
    •  Student Academic Misconduct
    •  Students with a Disability
    http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning-
    and-teaching
    10. Faculty specific information
    Locating Journal Articles
    If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
    library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
    link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
    issue or keyword as needed.
    Assignment Cover Sheets
    The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
    at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
    assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
    item prior to submission. Claims of loss of assignments will not be considered unless supported by a
    receipt.
    Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
    instance or the Course Coordinator as quickly as possible.
    Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
    your tutor in the first instance. If not satisfied after that you should approach in order your Course
    Coordinator, Program Coordinator then Head of School.
    Page 8
    Course Outline: BUS105 Introduction to Marketing
    General enquiries
    Student Central - Building C
    Tel: +61 7 5430 2890
    Fax: +61 7 5430 2882
    Email: Studentcentral@usc.edu.au
    代写 BUS105  Introduction to Marketing assignment