BUS104 Sales and Marketing 蓝山国际酒店管理 assignmen

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  • BUS104 Sales and Marketing 蓝山国际酒店管理 assignment代写

    BUS104 Sales and Marketing
    Assessment 1 – Individual Essay (1500 words)
    This assessment focuses one of the cafes/restaurants (Mountain Ridges) in Katoomba that was given a poor rating on Tripadvisor (www.tripadvisor.com.au). Visit the restaurant and conduct secondary research to discuss the following:
    1). Conduct a SWOT analysis focusing on their STRENGTHS and WEAKNESSES (600 words); and
    2). How can the restaurant owner use macro environmental factors to help better market the restaurant and improve the ratings of the restaurant.
    Students are NOT required to do primary research – i.e. ask to interview the manager or contact the Restaurant directly.
    Students are required to provide secondary support and analysis in their discussion. Students must refer, in text, to a minimum of 5 journal articles, plus others as required, in order to show competency in the assessment. Failure to meet this standard will result in a fail grade for this assessment. See CALS for additional support on Essay writing.

    BUS104 Sales and Marketing 蓝山国际酒店管理 assignment代写