BUS301 Global Business Strategy 全球经营战略 assignment代

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  • BUS301 Global Business Strategy 全球经营战略 assignment代写



    Department of Marketing and Management
    BUS301 Global Business Strategy
    Session 1, 2017
    Individual Assignment
    Due: 4 pm, 12 May 2017
    Can Alibaba compete in the global
    e-commerce market?
    1. CASE QUESTION
    Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese e-
    commerce company and transactions on its online sites totalled US$248 billion in
    2014, more than those of eBay and Amazon.com combined. The company primary
    operates in China and provides C2C (consumer-to-consumer), B2C (business-to-
    consumer) and B2B (business-to-business) sales services via web portals. With its’
    IPO (initial public offering) on NYSE (New York Stock Exchange) in September
    2014, the company is expanding into the global e-commerce market. Alibaba Group’s
    mission is to make it easy to do business anywhere. As Alibaba Executive Chairman
    Jack Ma said at the World Economic Forum in Davos 2015, he wants Alibaba’s
    online platforms to serve 2 billion consumers all over the world, while helping 10
    million small businesses outside of China sell into global markets.
    Questions: How Alibaba Group has made it easy to do business in China and
    achieved a great success? Can the company replicate its China strategies elsewhere as
    it expands into other countries and achieve competitive advantages in the global e-
    commerce market?

    BUS301 Global Business Strategy 全球经营战略 assignment代写
    Search information (e.g. newspapers and other media outlets) relevant to the case and
    answer the case questions through reference to relevant theoretical concepts and
    frameworks introduced in the lecture program.
    2. SUBMISSION GUIDELINES
     Submit a hard copy to BESS before the deadline (4 pm, 12 May 2017).
    Submission to your tutor on an earlier date is acceptable.
     Submit an electronic copy to Turnitin on iLearn before the deadline for
    plagiarism checking (NOTE: electronic copy is NOT a substitute for the
    hard copy, if we do not receive a hard copy from you by the due date, you
    will receive zero mark for the assessment)
     Format: essay; no need for executive summary; avoid too many headings
     Reference style: Harvard style preferred, but we do not insist on a particular
    reference style provided you are consistent
     Type your assignment clearly on one side of the A4 paper
     Double space all body text; bibliography single space accepted
     Tables, figures and any appendices should be neat and properly labelled and
    referred to in the body of the paper.
     Side margins must be at least a 3cm to allow sufficient room for comments
     Make a duplicate copy of the assignment
     Number each page and use a font of at least 11 pt.
     Assignments should not exceed the word limit (2,000 words, excluding
    bibliography)
     Fill in the BUS301 Assignment Cover Sheet (see attachment) indicating: (1)
    your student number (2) your name (3) date submitted (4) sign the ‘student
    declaration’
     NO late submission will be accepted, unless prior permission has been granted
    by the unit coordinator (Associate Professor Yue Wang)
    3. MARKING CRITERIA
    85+ (HD) An outstanding piece of work, showing total mastery of the subject-matter,
    with a highly developed ability to analyse the case question by synthesising and
    applying relevant theories and concepts introduced in the unit. All objectives of the
    set assignment are covered, and work is free of errors with a very high level of
    technical competence. There is evidence of a high level of critical reflection. The
    assignment demonstrates originality of thought, with ideas and arguments expressed
    with strong logic and fluency.
    75-84.5 (D) An excellent piece of work, showing a high degree of mastery of the
    subject-matter, with a well-developed ability to analyse the case through synthesising
    and applying knowledge and concepts introduced in the unit. All major objectives of
    the set assignment are covered, and work is free of all but very minor errors, with a
    high level of technical competence. There is evidence of critical reflection. Ideas are
    expressed clearly.
    65-74.5 (C) A good piece of work, showing a sound grasp of the subject-matter,
    though possibly lacking in the breadth and depth required for a first-class mark. A
    good attempt at analyse the case through the application of theories and concepts
    introduced in the course, but such attempt may be more limited in scope than that
    required for a mark of 75+. Most objectives of the assignment set are covered. Work
    is generally technically competent, but there may be a few gaps leading to some
    errors. There is some evidence of critical reflection. Ideas are expressed with clarity,
    with some minor exceptions.
    50-64.5 (P) A fair piece of work, showing some basic grasp of major elements of the
    subject-matter but possibly with some gaps or areas of confusion. Only the basic
    requirements of the work set are covered. The attempts at analysing the case and
    applying theories and concepts are superficial and limited, with a heavy reliance on
    descriptive information rather than critical analysis. Work may contain some errors,
    and technical competence is at a routine level only. Expression of ideas and
    arguments may appear confusing and random.
    30-49.5 (F) A poor piece of work, showing some familiarity with the subject matter,
    but with major gaps and serious misconceptions. Only some of the basic
    requirements of the assignment set are achieved. Little or no attempt at analysing the
    case through the application of knowledge taught in the subject. A low level of
    technical competence with many errors. Inability to put forward arguments or logical
    reasoning. Ideas are poorly expressed and structured. The author would apparently
    find it difficult to study the topic at a higher level.
    0-29.5 (F) A very bad piece of work, showing that the author has failed to engage
    seriously with any of the subject-matter involved, and/or demonstrates total confusion
    over the requirements of the work set. There are serious gaps in knowledge of the
    subject-matter. Few or none of the basic requirements of the assignment set are
    achieved, and there is an inability to apply theories and concepts introduced in the
    subject to address the case question. Technical competence is poor, with many
    serious errors. The level of expression and structure is very inadequate. The author
    would apparently not be capable of studying the topic at a higher level. It is very
    unlikely that work of a passing standard would be produced even if the author were
    given the opportunity to repeat the work.
    Attachment: assignment cover sheet
    Department of Marketing and Management
    BUS301 A SSIGNMENT  C OVER  S HEET
    Student Number:
    ____________________________
    Name:
    _____________________________
    Unit: BUS301 Global Business Strategy
    Tutorial class:_____________________(e.g. Friday 4 pm)
    Tutor’s name:_____________________(e.g. Wang)
    Assignment Item/Title/Question: Can Alibaba compete in the global e-
    commerce market?
    Date Due: 4 pm, 12 May 2017
    Date Submitted: ___________
    I declare that this assessment item is my own work, except where acknowledged,
    and has not been submitted for academic credit elsewhere, and acknowledge that
    the assessor of this item may, for the purpose of assessing this item:
    a.  Reproduce this assessment item and provide a copy to another member of the
    University; and/or,
    b.  Communicate a copy of this assessment item to a plagiarism checking service
    (which may then retain a copy of the assessment item on its database for the
    purpose of future plagiarism checking).
    c.  I certify that I have read and understood the University Rules in respect of
    Student Academic Misconduct.
    Signed: .............................................................................date: 
    BUS301 Global Business Strategy 全球经营战略 assignment代写